You buy life insurance for calm on a hard day. The price looks right, the application is easy, and it feels like you can finally relax. Then life shifts, or a detail gets missed, and the plan you counted on doesn’t cover what you thought it did. I’m a licensed life insurance agent, and this is the honest checklist I use to close the gaps I see every week.
Gap #1: Relying on work coverage as your only policy
Employer life insurance is a nice perk, but it’s tied to your job and usually small—often one or two times salary. Job change or leave of absence can leave you exposed. Portability exists in some plans, yet the price after separation can jump.
Fix: keep the group policy as a layer. Add your own personal policy sized to your family’s actual needs so coverage follows you everywhere.
Gap #2: Term length that ends too soon
A 20-year term looks inexpensive on day one, then year 21 arrives and the renewal rate spikes. If your mortgage runs 27 years or you have a toddler, that 20-year plan leaves a hole.
Fix: tie the term to real dates—mortgage payoff, youngest child through school, years to retirement. Price 25–30 years if that fits your calendar. You can ladder too: for example, $750k for 10 years + $500k for 20 years + $250k for 30 years. Big protection early, leaner cost later.
Gap #3: Too little coverage
Round numbers feel tidy—$250k or $500k. The question is whether that number actually covers income, debts, kid costs, and final expenses.
Fast sizing formula
Coverage = Income Years + Debts + Kids & Care + Final Costs − Savings − Existing Coverage
- Income Years: 10–15× gross income, or 7–10 years of take-home pay
- Debts: mortgage, auto, private student loans, credit cards
- Kids & Care: childcare years and a college seed per child
- Final Costs: many families set $15k–$25k
- Subtract savings you’d actually use and any coverage that truly remains in force
If the “perfect” number stretches your budget, pick a monthly target and buy the most protection you can keep comfortably.
Gap #4: No policy for the stay-at-home parent
Try replacing childcare, rides, meal planning, scheduling, and household logistics overnight. That work carries a real price tag. Families often forget this and only insure the income earner.
Fix: add a policy for the stay-at-home parent sized to childcare years and household costs. A modest amount buys breathing room for the surviving parent.
Gap #5: Beneficiary mistakes that stall payments
Common snags: no contingent listed, minors named directly, “estate” named by default, outdated ex-spouse, or percentages that don’t total 100. That can send funds through probate or force court involvement.
Fix:
- Name primary and contingent beneficiaries with full legal names and percentages that equal 100.
- For minors, use a UTMA/UGMA custodian or point the policy to a trust.
- If you want a child’s share to pass to their kids if that child is gone, note per stirpes on the form.
- Keep a small “break-glass” kit: policy number, carrier contact, my contact, and where documents live.
Gap #6: Accident-only coverage mistaken for life insurance
“$500,000 for a few dollars a week” often means accident-only. Illness claims don’t pay, and illness causes most real-life claims.
Fix: buy level term for income protection. If you want an accident rider, treat it as a small add-on, not the core plan.
Gap #7: Skipping a short exam that would cut your rate
No-exam is convenient. Healthy applicants with strong labs often earn a better class with a brief nurse visit, which trims the bill for years.
Fix: price no-exam vs. exam with the same specs. If a quick exam drops the premium by $10–$20 a month on a long term, that’s real money over time.
Gap #8: Wrong carrier for your health story
Carriers read risk differently. One favors runners on a statin. Another is friendlier on build. A third treats former nicotine use more leniently after 12–24 months. Picking the wrong rulebook costs money or time.
Fix: spend five minutes on a pre-screen—height/weight, BP history, lipids, A1C, meds, nicotine or vaping, driving, and any activities carriers care about. Then shop two or three carriers that like your profile.
Gap #9: No conversion game plan
Many term contracts let you convert part of your coverage to a permanent policy with no new medical questions during a set window. Families skip this until a diagnosis appears, then the window is either tight or closed.
Fix: know your deadline and the menu of permanent options. A popular move is partial conversion: keep most of the term and convert $25k–$150k to whole life or GUL for lifetime expenses and a modest legacy.
Gap #10: Monthly billing surprises
Many carriers add a small modal load for monthly or quarterly pay. Not a huge number, yet it adds up over decades. Missed drafts can create lapse risk if you don’t catch them fast.
Fix: compare monthly-EFT vs. annual totals. If annual saves a chunk, set a small sinking fund and pay yearly. If you stick with monthly, set alerts and keep a buffer in the funding account.
Gap #11: Riders that would have helped… missing from the policy
Some riders earn their place. Others just pad the bill.
Keep these on your radar:
- Living benefits / accelerated death benefit: access part of the death benefit after qualifying chronic, critical, or terminal events. Many policies include a basic version.
- Waiver of premium: if you meet the disability definition, the insurer pays your premium. Big help for single-income homes.
- Child rider: low-cost coverage for kids with future conversion rights.
- Return of premium term: price side by side; pick the winner on a calculator.
Ask for a one-page rider sheet: name, dollars per month, trigger, and any impact on the death benefit.
Gap #12: Business needs left off the plan
SBA loans, partner buy-sell agreements, or key-person exposure can push risk onto a spouse or co-owner if they’re not covered.
Fix: match coverage to the loan term or the buy-sell agreement and keep business coverage on its own policy. Personal protection stays separate for clarity.
Gap #13: Policy design that depends on rosy assumptions
Some permanent designs look great in a sales chart and struggle in flat years or under conservative settings. Caps, participation limits, spreads, changing crediting scales, and ongoing charges can derail expectations.
Fix: for any cash-value policy, ask for three runs—current, a modest scenario, and guaranteed minimum—plus the expense pages and loan terms. If the plan only works at optimistic settings, press pause.
Gap #14: No yearly check-in
Life changes. Policies don’t adjust on their own. New baby, new home, pay raise, debt paid off, better labs, nicotine-free milestones—each one calls for a quick look.
Fix: set a 15-minute yearly review. Check beneficiaries, face amount, term timeline, conversion window, payment mode, and eligibility for reconsideration if health improved.
Three quick scenarios that show how gaps appear
New homeowners, two kids under 6
- Issue: a 20-year term was picked to win today’s price; mortgage has 30 years left.
- Fix: price 30-year term or a ladder (for example, $1M 20-year + $500k 30-year). Add a child rider and confirm conversion rules.
Dual-income couple, one spouse pauses work
- Issue: only the working spouse is insured; childcare and household work go uncovered.
- Fix: add a policy for the at-home spouse sized to childcare years and household costs. Keep group life as a layer, not the plan.
Self-employed owner with an SBA loan
- Issue: personal policy doesn’t match the loan; buy-sell has no funding.
- Fix: separate policies—one tied to the loan term; one for personal income protection; buy-sell funded per the agreement.
A 10-minute self-audit (copy, paste, send to me)
- Coverage amount based on the formula or a round guess?
- Term length tied to mortgage and kids’ ages?
- Monthly-EFT vs. annual totals shown?
- Exam vs. no-exam priced on the same specs?
- Two or three carriers that fit my health story, with one-line reasons?
- Term conversion deadline and permanent menu, plus a $50k conversion example?
- Rider sheet with dollars per month and one-line triggers?
- Beneficiaries: primary and contingent set, minors via UTMA or trust, per stirpes if needed?
- Group life at work listed as a layer, not the whole plan?
- Yearly review date on the calendar?
Send me that list with your age, state, and a monthly range that feels comfortable. I’ll reply with clean pages and fixes where needed.
How I close gaps for clients
- Five-minute pre-screen on goals, budget, health basics, and timeline
- Targeted quotes from carriers that like your profile
- Two term lengths and a ladder option, all tied to real dates
- No-exam and exam side-by-side, same specs
- Rider math in dollars, not buzzwords
- Clear conversion game plan with partial conversion options
- Beneficiary cleanup and a tiny “break-glass” kit for your spouse or partner
- Yearly check-ins and rate-class reviews if health improves
You get a policy that fits, paperwork that pays out fast, and a guide who sticks around.
Receive the latest life insurance updates in your inbox.