Privacy Policy

Effective date: August 17, 2025

The Life Insurance Pro (“we,” “us,” “our”) respects your privacy. This policy explains what we collect, how we use it, and the choices you have.

This site is intended for people in the United States.

Quick summary (Notice at Collection)

  • We collect contact details, quote request details, device data, and site activity.
  • We use this data to respond to your requests, run the site, improve content, and market our services.
  • We may share data with service providers, analytics and advertising partners, and licensed insurance professionals or carriers that help with quotes or applications.
  • You can opt out of marketing emails and texts. You can request access, deletion, correction, or an opt-out from sale/share or targeted ads where the law gives those rights.
  • We honor Global Privacy Control (GPC) signals where required.

What we collect

We collect data in three ways.

1) You give it to us

  • Name, email, phone number, city and state.
  • Quote or application details you type into a form.
  • Health and lifestyle details you choose to share for a life insurance quote.
  • Messages you send us.
  • Marketing preferences and consents.

2) Collected automatically

  • IP address, approximate location, device and browser type, pages viewed, time on site, and referring URLs.
  • Cookies, pixels, tags, and similar tools that remember settings, measure visits, and support ads.

3) From partners

  • Licensed insurance professionals and carriers you ask us to connect with may send status updates on a referral or application.
  • Lead, analytics, or advertising partners may give us aggregated or de-identified insights.

How we use data

  • Provide quotes or introductions to licensed professionals and carriers.
  • Respond to messages and support requests.
  • Send service updates, reminders, and marketing messages.
  • Improve site performance and content.
  • Protect against fraud, security incidents, and misuse.
  • Meet legal, regulatory, and audit duties.

Cookies and similar tech

We use cookies and pixels to keep the site running, remember preferences, measure traffic, and show ads. You can manage cookies in your browser settings. Some features may not work without cookies.

If your browser sends a Global Privacy Control signal, we treat it as an opt-out from sale/share where that category applies to our use of advertising or analytics tools.

Texts, calls, and email

If you share your phone or email, you agree we may contact you about your request and related products. Marketing texts: reply STOP to opt out. Message and data rates may apply. Transactional messages may still arrive.

How we share data

We do not sell your personal information for money. We may “share” or “process” data for cross-context behavioral advertising where ad tools classify it that way under state law.

We share data with:

  • Service providers that host the site, send emails or texts, route forms, process analytics, or provide security.
  • Licensed professionals and carriers to get quotes or process applications at your request.
  • Advertising and analytics partners that help measure performance or show ads.
  • Legal and safety recipients if required by law or to protect rights.
  • Successors in a merger, acquisition, or similar event.

We do not publish customer lists.

Sensitive data

Life insurance quotes may involve sensitive data such as health details or date of birth. We use this data only to handle your request, connect you with a licensed professional or carrier, meet legal duties, and secure our systems. We do not use sensitive data for targeted ads.

We are not a HIPAA covered entity.

Children’s privacy

This site is not for children under 13. We do not knowingly collect data from children under 13. If you believe a child gave us data, contact us and we will delete it. We do not knowingly sell or share data of users under 16.

Data retention

We keep data only as long as needed for the purposes listed above. That includes handling quotes, complying with laws, resolving disputes, and keeping security and audit records. When no longer needed, we delete it or de-identify it.

Security

We use administrative, technical, and physical safeguards that are reasonable for a small business site. No method of transmission or storage is 100% secure.

Your privacy rights

Your rights depend on your state. You may have one or more of these rights:

  • Know/Access: request a copy of the data we hold about you.
  • Delete: ask us to delete data we collected from you.
  • Correct: fix inaccurate data.
  • Portability: get a portable copy where available.
  • Opt-out: stop sale/share or targeted advertising based on your data.
  • Limit use of sensitive data: for certain sensitive categories where the law gives that right.
  • Appeal: ask us to review a decision on your request (CO/CT/VA and similar laws).

How to exercise rights

Email privacy@thelifeinsurance.pro or use the “Your Privacy Choices” link in our footer (if available). We will verify your request to a reasonable degree. You can use an authorized agent. We will respond within the time the law allows. If we deny your request, you can appeal by replying to our decision email. We will explain our final decision and how to contact your state Attorney General if you live in a state with an appeal right.

We do not discriminate against you for exercising privacy rights.

California disclosures (CPRA)

  • We collect the categories in Cal. Civ. Code §1798.140: identifiers, customer records, protected class info you choose to provide, commercial info, internet activity, geolocation (approximate), inferences, and sensitive data you choose to provide for quotes.
  • We use and share these categories for the purposes listed in this policy.
  • We may “share” data with advertising partners for cross-context ads. You can opt out by using “Your Privacy Choices” or by sending a GPC signal.
  • We do not use sensitive personal information for cross-context ads.
  • “Shine the Light” requests: contact privacy@thelifeinsurance.pro.

State notices (CO, CT, UT, VA and others)

Residents in these states may have rights similar to those listed above. Use the same request methods. For appeals, reply to our decision email and we will review it. If we deny the appeal, we will tell you how to contact your state AG.

Do Not Track

Some browsers send “Do Not Track” signals. There is no common standard. We follow GPC signals where the law treats them as an opt-out from sale/share.

International visitors

This site targets the U.S. If you visit from another country, your data will be processed in the U.S., which may have different laws than where you live.

Our site may link to other websites or use embedded tools. Their privacy practices are their own. Review their policies.

Changes to this policy

We may update this policy from time to time. We will post the new date at the top of the page. Material changes will be highlighted on the site.

Contact us

Questions or requests:

The Life Insurance Pro
Email: privacy@thelifeinsurance.pro
General support: support@thelifeinsurance.pro
Website: thelifeinsurance.pro